Winchester International Adverts

Winchester needed to renew the look of its ammunition and firearms adverts. It's been decided to give them a "rough" look, with lots of textures and large duotone pictures of animals. The text was minimal, with only a short tagline and a few technical points.

Those adverts have been used in European magazines in the following regions : France, Germany, Italy, Sweden, United Kingdom, Benelux and Hungary.

Role: Art direction and graphic design
Tools: InDesign, Photoshop