Winchester needed to renew the look of its ammunition and firearms adverts. It's been decided to give them a "rough" look, with lots of textures and large duotone pictures of animals. The text was minimal, with only a short tagline and a few technical points.
Those adverts have been used in European magazines in the following regions : France, Germany, Italy, Sweden, United Kingdom, Benelux and Hungary.
Category: Advertising Design
Agency: Image & Communication
Client: Winchester International S.A.
Role: European adverts graphic design
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